Are short videos the most effective marketing tool?

On the B2C side, especially sub-€200 everyday products tend to get excellent results with short-form video. If you don't need marketing, you don't need short video. That said, we've also proven that cars can be sold through short videos, so higher price point products move with video too. The key is that you dare to embrace influencer-style social media as a brand, rather than forcing overly ad-like content.

If you're not happy with the results after 3 months, you should fire us. 77% continue past that milestone. Shorter 'quick wins' can come from paid campaigns, but the bigger and more lasting impact comes from consistent, ongoing work. Your marketing team will get excited right away, the rest of the staff within a few months, the CFO will be smiling within six months, and after a year your competitors will be trying to copy you.

No need. 95% of the content is distributed directly as is on every channel. We've made edits to individual videos, but our data shows that essentially the same content is of interest to the target audience regardless of the channel. If you want to edit videos or leave “TikTok stories” unpublished on LinkedIn, you can do that too, but it hasn't hurt anyone to see more than one pair of eyes.

In a perfect world, it's not about either/or thinking — short-form video is seen as an essential part of marketing. The advantage of short videos is that content can live on for a long time. Algorithms automatically serve more of your brand's videos to people who watch them. So when someone stops to watch one of your videos, the next 5 will appear in their feed — even if they were uploaded to your account months ago. On top of that, the same content works across multiple channels, so you don't need to pay separate partners for each one. Short videos are also worth thinking about beyond social media — use them in newsletters, sales decks, and on your website.

For our process, it is best suited to shoot 8 videos in one day. It is not necessary to shoot only four videos at once. For a few customers, we implement a shooting day of 8 videos every other month, where videos are released in 1 x week. Thus the price and videos are halved.

We believe Höyrymedia is currently producing the most engaging short-form video content in Finland. Nearly 30% of viewers watch our videos all the way through, which is exceptionally high in the industry. We've built several of Finland's most followed accounts in their respective fields, such as Ilves, Panda, and Ruba. Influencers in our production guarantee top-tier results, and finally, we've invested heavily in our process to make it as easy and results-driven as possible for you.

Oh, absolutely. On the B2B side, short videos play a big role, especially in recruiting and improving the employer image. Our client's sales coach Ruba is a good example that short videos support sales and recognition significantly. In addition, short videos can be used outside the social media, for example, the seller can send a demo video in the form of a short video to the customer even before the meeting. We make sure that the presentation of the B2B service is also presented in an interesting video format.

Short-form videos are watched on Facebook, TikTok, LinkedIn, and more. Every viewer has their own favorite channel, which is why it's important to be present on all of them. Short videos used to be seen as a young people's thing, but we have several accounts where 60% of viewers are over 35. So the short answer is: yes, your target audience is definitely on one of these channels, and you can reach them with short-form video.

Don't worry, we are used to instructing people who are not experienced performers and our process is designed with them in mind. We'll talk and help you get beyond yourself and jump in front of the camera. You do not need to memorize long scripts, it is enough to repeat what we say on the basis of the script. However, if you prefer, we are looking for a performer or influencer who looks like your brand in the videos. A performer through us costs 800€ + VAT/shooting day. Influencers are priced on a case-by-case basis.

Höyrymedia primarily uses short-form video influencers in production. As a team, the influencers handle scripting, filming, and editing. They don't appear on screen, so you pay for influencer expertise, not faces. Different people film and edit, which allows our editors to specialize and become the best in Finland at what they do. We also tap into the creativity of multiple people during ideation, ensuring a steady flow of great ideas.

2–4 hours + a filming day if you're involved. Our model works best with busy marketing teams of a few people where time is limited. Our approach is along the lines of 'We create, you review.' Here's where your time goes each month: reviewing scripts 15–30 min, a 30 min monthly meeting, filming day 4–6h if you're involved, reviewing videos 15–30 min. We're also happy to take publishing and comment management off your plate.