Are short videos the most effective marketing tool?

On the B2C side, especially “Prisma products” for less than a couple of hundred euros get excellent results with short videos. If you don't need marketing, you don't need a short video. There is also a proven track record of selling cars with short videos, so products at a higher price point also move with videos. The most important thing is that you dare to throw yourself into the “influencer” as a brand as well, and not try to forcibly sell with overly promotional content.

If you are not satisfied with the results of 3 months, you need to fire us. 77% continue beyond this limit. Shorter “quick wins” can arise from paid campaigns, but the bigger and more lasting impact comes from continuous making. The marketing team immediately gets excited about the cooperation, within a few months the rest of the staff, within six months even the CFO smiles, and in a year the competitors try to copy.

No need. 95% of the content is distributed directly as is on every channel. We've made edits to individual videos, but our data shows that essentially the same content is of interest to the target audience regardless of the channel. If you want to edit videos or leave “TikTok stories” unpublished on LinkedIn, you can do that too, but it hasn't hurt anyone to see more than one pair of eyes.

In a perfect world, it's not about either/or thinking; short videos are seen as an important part of marketing. The advantages of short videos are that the content can live for a long time. Algorithms automatically target more of your brand's videos to those who watch them. That is, when a person stops by one of your videos, they come across 5 other videos that could have been uploaded to your account months ago. In addition, the same content works across multiple channels, so there is no need to pay for different channels separately to different partners. Short videos should also be thought of outside the social media, i.e. used in newsletters, sales channels and websites.

For our process, it is best suited to shoot 8 videos in one day. It is not necessary to shoot only four videos at once. For a few customers, we implement a shooting day of 8 videos every other month, where videos are released in 1 x week. Thus the price and videos are halved.

We believe that Häummedia is currently making Finland's most addictive short video content. Almost 30% watch all the videos we produce to the end, which is exceptionally high in the industry. We have built several of the most followed accounts in Finland, such as Ilves, Panda and Ruba. Influencers in the production guarantee a hard result and lastly we have invested in the process to make it as easy and productive as possible for you.

Oh, absolutely. On the B2B side, short videos play a big role, especially in recruiting and improving the employer image. Our client's sales coach Ruba is a good example that short videos support sales and recognition significantly. In addition, short videos can be used outside the social media, for example, the seller can send a demo video in the form of a short video to the customer even before the meeting. We make sure that the presentation of the B2B service is also presented in an interesting video format.

Short videos are viewed, for example. On Facebook, TikTok and LinkedIn. Every viewer has their own “favorite channel” and that's why it's important to be featured on every channel. Short videos have previously been seen as something for young people, but we have more accounts too, where 60% of viewers are over 35. So the short answer is that yes on some channel your target audience is certainly and can be reached with short videos.

Don't worry, we are used to instructing people who are not experienced performers and our process is designed with them in mind. We'll talk and help you get beyond yourself and jump in front of the camera. You do not need to memorize long scripts, it is enough to repeat what we say on the basis of the script. However, if you prefer, we are looking for a performer or influencer who looks like your brand in the videos. A performer through us costs 600€ + VAT/shooting day. Influencers are priced on a case-by-case basis.

Steam Media mainly uses short video influencers in its production. As a team, the influencers handle the script, filming and editing. They don't perform, meaning you pay for influencers competence, not faces. Different people shoot and edit, which makes it possible, for example, for editors to specialise as the best in Finland in their own genre. Ideoin also uses the creativity of more people, so that good ideas continue to be enough.

2-4 hours + shooting day if you're involved. Our model works best with marketing teams of a busy few people, where time is on the cards. Our model is of the category “We do, you check”. It takes a month to do the following things. For revision of manuscripts 15-30 min. 30 min monthly meeting. Shooting date 4-6h if you are involved. Video review 15-30 min. Video publishing and comments are also gladly handled away from your desktop.