Instagram video marketing for business
Instagram Reels is a short video format that works great as part of the company's multi-channel marketing strategy. When executed correctly, Reels videos increase visibility, engage audiences and guide potential customers towards the buying path.
Steam Media helps your business realize the full potential of Instagram video marketing on a turnkey principle — from brainstorming to publishing. As a result, you get ready-made, finished Instagram videos for your business without any extra effort for your team. Book a free appointment and we'll tell you more!
Instagram Reels is a well-known and extensive platform
Instagram is a versatile marketing platform for the company that combines the power of images, stories and videos and is a platform to reach millions of Finns. Reels videos appear directly in users' feeds and on the Explore page, meaning your company's videos can reach both existing followers and whole new audiences. Instagram's user base includes both young adults and a growing population. We have clients whose Instagram Reels content garners more than half of the views from users over 35. In addition, on Instagram, users are used to interacting with brands, which makes the platform a convenient place to build trust and community around your business.
Instagram's strength is also its ability to deliver tangible results. As part of the Meta family, the platform provides excellent tools for achieving conversions: for example, profile links, product tags, and advertising campaigns integrate seamlessly with Reels content. When a viewer is inspired by your video, it's easy to direct them directly to, say, your online store or book an appointment. Instagram short video marketing combines entertaining content and results-oriented marketing into a combination that is directly reflected in the bottom line of your business.
Same content for all channels, remember multichannel!
It is important to remember that the most effective strategy does not focus on just one social media channel. LinkedIn, YouTubers, TikTok, Instagram, Facebook Short videos should be distributed across multiple platforms for maximum visibility.
Each user has their own favorite channel, so by being featured on Instagram and other channels, you ensure that your content finds the widest possible audience. Often the same content works just fine in different channels without separate edits, so in one shooting day you get the material for all channels.
Case Putaan Pulla: Illustrating the power of Instagram and multichannel with an example.
Putaan Pulla, a bakery in Haukiputa, has achieved great results with short videos by utilizing the same videos on all channels. Without paid advertising in a single month, one video collected 600,000 views on Instagram alone. In addition, the same content received more than 300,000 views On TikTok and 1.1 million on Facebook. This is a great example of how Reels videos can spread and gain notoriety when they are released on multiple channels at the same time. Multichannel short video marketing really pays off, and Steam Media makes it effortless.
See more references Short Videos Page.
Turnkey video production for short videos
Steam Media offers you a turnkey service for the production of Instagram videos as part of multi-channel marketing. We know that shooting videos yourself can be challenging in busy everyday life, which is why we take care of everything from brainstorming to publishing.
Our Team works closely with you and designs videos that work seamlessly on Instagram and other platforms. You'll get access to the creativity and expertise of our team and best of all, the performer doesn't have to be an outside celebrity, but your company's own expert can shine in the videos. If you do not want to perform, we can also provide you with a ready-made list of performers, or we can search for a performer of your own.
Book a free appointmentSo let's come up with a short video strategy that suits your business!
Short Video Packages
Frequently Asked Questions about Instagram Reels Marketing
Yes. Instagram Reels has proven to be a very effective way to increase your company's visibility and engage your audience. The algorithm favors Reels videos, which means that well-produced content can reach significantly more people than a regular photo or feed publication.
Yes. All industries benefit from short videos. The key is to find a content format and approach that speaks to your target audience. In our experience, B2B operators and industrial companies have also achieved tangible results through short videos.
Oh, absolutely. Reels also works great for recruitment communication and employer image building. For example, team introductions, everyday vibes or behind the scenes videos make the company more approachable for job seekers.
Instagram offers good analytics tools: you can see impressions, watch time, number of shares, profile visits and follower changes. As our customer, you will also receive a monthly report in plain language, in which we highlight the most functional content and recommend further actions.
Instagram Reels currently have a maximum length of 180 seconds, but some groups of users can post Reels of up to 15 minutes. However, we recommend sticking to videos that are between 15 and 60 seconds long for efficiency.
It is advisable to take advantage of both. Organic visibility on Instagram is created by the regular publication of high-quality Reels videos. Paid advertising, on the other hand, works well in increasing sales, especially when you get a link directly to the video. Remember that you have to watch an ad for longer than a second for it to be genuinely useful and that's what we're doing.
Often 2-4 quality Reels releases per week is a good rhythm. This way you keep the algorithm active and stay in the minds of your followers. Too few publications often lead to oblivion.
Length is a secondary issue. Videos of several minutes have been made and the number of people who have watched the end has been more than 60,000. As a rule of thumb, make as long a video as people can watch. If you want a chapter, the length of the videos is typically 30-45s per second. Currently, platforms limit short videos to a maximum of 3 minutes.
The recommended size for Reels videos is a vertical 9:16 aspect ratio and a resolution of 1080 x 1920 pixels. This format fills the entire screen on mobile devices and offers the best user experience.
Yes. By also publishing a Reels video on your Instagram feed, you will ensure that your current followers can see it more easily. This increases video views and engagement, especially if you already have an active following. You can choose at launch whether Reels will also be displayed on your profile grid.
Why are we the right partner?
We are a short video agency with the best commercial results in Finland. Featuring several #1 accounts of their own genre.