Instagram Reels and video marketing for brands
Instagram Reels is a short-form video format that works brilliantly as part of a multichannel marketing strategy. Done right, Reels build visibility, engage your audience and guide potential customers along the path to purchase.
Höyrymedia helps your business get the full potential out of Instagram video marketing as a turnkey service, from ideation to publishing. You get finished, polished Instagram videos without any extra work for your team. Book a free call and we'll tell you more.
Instagram Reels: a familiar platform with massive reach
Instagram is a versatile marketing platform for businesses. It combines the power of photos, Stories and video, and it reaches millions of people in Finland. Reels appear directly in users' feeds and on the Explore page, so your videos can reach both your existing followers and entirely new audiences. Instagram's user base spans young adults and older age groups alike. Some of our clients get more than half of their Instagram Reels views from users over 35. Instagram users are also used to interacting with brands, which makes the platform a great place to build trust and a community around your business.
Another of Instagram's strengths is its ability to deliver concrete results. As part of the Meta family, it offers excellent tools for driving conversions: profile links, product tags and ad campaigns all integrate seamlessly with Reels. When a viewer is inspired by your video, it's easy to send them straight to your online shop or to book a meeting, for example. Instagram short-form video marketing combines entertaining content with performance marketing, and the results show directly in your bottom line.
Same content on every channel: think multichannel
Remember that the most effective strategy never focuses on just one social channel. Share your short-form videos on LinkedIn, YouTube, TikTok, Instagram and Facebook for maximum reach.
Every user has a favourite channel, so by being present on Instagram and other channels, you make sure your content reaches the widest possible audience. The same content often works well across channels without separate edits, so a single shoot day gives you material for every channel.
Case Putaan Pulla: the power of Instagram and multichannel publishing in action
Putaan Pulla, a bakery from Haukipudas, has achieved outstanding results with short-form video by using the same videos across every channel. In a single month, with no paid advertising, one video reached 600,000 views on Instagram alone. The same content also got more than 300,000 views on TikTok and 1.1 million on Facebook. It's a great example of how Reels can take off and build awareness when they're published on several channels at once. Multichannel short-form video marketing really pays off, and with Höyrymedia it's effortless.
See more client stories on our short-form video page.
Turnkey short-form video production
Höyrymedia offers a turnkey service for producing Instagram videos as part of your multichannel marketing. We know filming videos yourself is hard to fit into a busy schedule, so we handle everything from ideation to publishing.
Our team works closely with you to plan videos that perform seamlessly on Instagram and other platforms. You get our team's creativity and expertise, and best of all, the person on screen doesn't have to be an outside celebrity: your own in-house expert can be the star. If you'd rather not appear yourself, you can choose on-screen talent from our roster, or we can find someone just for you.
Book a free call and let's come up with a short-form video strategy that fits your business.
Short-form video packages
Frequently asked questions about Instagram Reels marketing
Yes. Instagram Reels has proven to be a highly effective way to increase a company's visibility and engage its audience. The algorithm favours Reels, which means well-produced content can reach far more people than a regular photo or feed post.
Yes. Every industry benefits from short-form video. The key is finding the content format and approach that speaks to your particular audience. In our experience, B2B companies and industrial businesses have also achieved concrete results with short-form video.
Absolutely. Reels work brilliantly for recruitment marketing and employer branding too. Team introductions, glimpses of everyday work or behind-the-scenes videos, for example, make your company more approachable to job seekers.
Instagram offers good analytics tools: you can see views, watch time, shares, profile visits and changes in followers. As our client, you also get a monthly report in plain language, highlighting your best-performing content and recommending next steps.
Instagram Reels can currently be up to 180 seconds long, although some groups of users can publish Reels of up to 15 minutes. For the best results, though, we recommend sticking to videos of 15–60 seconds.
We recommend using both. Organic visibility on Instagram comes from publishing high-quality Reels regularly. Paid advertising, on the other hand, works well for growing sales, especially as you can add a link directly to the video. Remember that people need to watch an ad for more than a second for it to really pay off, and that's exactly what we're good at.
2–4 high-quality Reels a week is often a good rhythm. It keeps the algorithm active and keeps you front of mind with your followers. Post too rarely and people tend to forget you.
Length is secondary. We've made videos several minutes long that more than 60,000 people have watched to the end. As a rule of thumb, make the video as long as people will happily keep watching. If you want a number, our videos are typically 30–45 seconds long. The platforms currently limit short-form videos to a maximum of 3 minutes.
The recommended format for Reels is a vertical 9:16 aspect ratio at a resolution of 1080 x 1920 pixels. This format fills the whole screen on mobile devices and offers the best viewing experience.
Yes. By also sharing your Reel to your Instagram feed, you make it easier for your existing followers to see it. This increases views and engagement, especially if you already have an active following. When you publish, you can choose whether the Reel also appears on your profile grid.
Why we're the right partner
We're the short-form video agency getting the best commercial results in Finland, with several accounts that are #1 in their category.