TikTok Short Video Marketing for Business
TikTok quickly emerged as one of Finland's most influential marketing channels. TikTok offers companies a huge opportunity to reach their audience in a creative way.
However, it is important to understand that TikTok is worth thinking about as part of a multi-channel short video strategy. The same short videos also work great on other platforms such as InstagramIn Reels, YouTubers-In shorts, LinkedIn'and Facebookin.
Multi-channel publishing ensures that every member of the target audience can see your video on their favorite channel. This way you can get the most out of short videos on TikTok, the content accumulates views and engagement across multiple channels at the same time.
Short videos on TikTok and all other channels
A single short video can bring your company many times more visibility when you share it across all relevant social media channels. According to the experience of steam media, the same content in the vast majority of cases as such in each channel. For example, a video of one of our clients collected in one month on TikTok 300,000 impressions, on Instagram 600,000 and on Facebook 1.1 million impressions with the same content.
Multichanneling is also important because audiences across platforms may differ. Each viewer has their own favorite channel, so it is good for your brand to appear in everyone: one potential customer has a favorite is TikTok, another Instagram, and the third is YouTube. Short videos are also reaching a larger audience these days — we have several customer accounts with more than 60% of viewers over 35 years of age.
TikTok marketing is no longer just for young people
Although TikTok continues to have a strong position among young people, it is increasingly reaching audiences over the age of 30 as well. This change makes the platform attractive to almost any company looking to reach active consumers or potential employees.
For example, in videos produced by Steam Media, up to 60% of viewers are over the age of 35, demonstrating the breadth and potential of the channel for diverse marketing goals.
How does TikTok stand out from other channels to its advantage?
TikTok stands out to its advantage with its algorithm and culture. The platform's powerful recommendation algorithm knows how to provide users with exactly the content that interests them with amazing accuracy. This means that even a small company can achieve huge organic visibility on TikTok without having to spend large advertising budgets.
On TikTok, trends spread like wildfire: music clips, challenges and memes create phenomena that other channels often imitate. TikTok also encourages a bold and informal approach, authenticity and entertaining trumps overly siloed corporate content.
What about Instagram and Facebook? They followed up with short videos with their own Reels videos, with extensive user networks ready to go. YouTubers Shorts, on the other hand, is linked to the world's most popular video star (YouTube), so Shorts videos allow you to gain visibility while directing your audience to your longer videos. LinkedIn stands out from the crowd as a professional network: there, short videos do not yet flood users' feeds, so short videos can garner a lot of attention.
Case Panda: Finland's most followed confectionery brand on TikTok
Panda is a great example of the power of TikTok as part of a multi-channel strategy. Steam Media has produced short videos for Panda every month for more than two years, and thanks to them, Panda has grown to become Finland's most followed confectionery account on TikTok. The number of followers increased from 0 to 60,000 in two years. The content has been boldly designed: e.g. In a video filmed at Panda's factory in Jyväskylä, the question was “Can you eat fresh lakua?” , and licorice challenges conducted on the streets garnered attention.
Case Ruba: Sales coach with multi-channel short video to the stars
“Ruba” aka Mika D. Rubanovitsch proves that TikTok marketing for businesses also works on the B2B side. Steam media helped Ruba launch a short video strategy on TikTok, and the results speak for themselves: After just over a year, we had generated 23,000,000 views without paid advertising and numerous trading opportunities. The collaboration started with TikTok, but quickly expanded to Instagram, Facebook, LinkedIn and YouTube as well.
Find out more about these and other success stories short video page.
How to succeed in TikTok marketing in the long term?
The best way to succeed on TikTok and all other platforms is to commit to continuous content creation and analysis. Test different videos and take advantage of TikTok's analytics to identify which content resonates best with your audience. We're here to make sure you don't have to worry about these things.
Regular and consistent content will strengthen your brand presence and grow your following. When your videos work on TikTok, they usually work on other channels as well, such as Instagram Reels and YouTube Shorts.
Turnkey TikTok Video Production for Your Business
Steam Media offers you a turnkey service for TikTok video production as part of multi-channel marketing. We know that shooting videos yourself can be challenging in busy everyday life, which is why we take care of everything from brainstorming to publishing.
Our Team works closely with you and designs videos that work seamlessly on TikTok and other platforms. You'll get access to the creativity and expertise of our team and best of all, the performer doesn't have to be an outside celebrity, but your company's own expert can shine in the videos. You can also get access to the performer's videos through us.
Learn more about multi-channel production Short Videos Page.
Book a free appointmentSo let's come up with a short video strategy that suits your business!
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Frequently asked questions about TikTok video marketing
TikTok's number of users continues to grow, especially in the over-25s segment. The platform's algorithm is gracious to new accounts and organic visibility is still significantly better than on many other channels.
In TikTok, entertainment, fast tempo and trending are key. The algorithm favors authentic and addictive content -- not siloed brand videos.
Publish authentic and addictive content on a regular basis. The first few seconds are decisive. The algorithm rewards videos that are viewed to the end and reacted to.
Let's tell stories about your company that can not be copied. We will get to know your brand and find the right style from hundreds of ways that work. The main thing is that the content does not look like an advertisement.
The budget consists of production and possible advertising. For example, a monthly contribution of €3,700 to €4,500 covers quality content and multi-channel visibility.
TikTok content needs to collect impressions even without paid advertising. Advertising works better with sales videos because you can get a direct link to it.
Oh, absolutely. A well-made short video also works great on Instagram Reels, YouTube Shorts, Facebook and LinkedIn.
Yes. For example, employer image reinforcement, employee stories, and expert content work well on TikTok.
Often 2—4 videos per week is a good baseline. Regularity keeps the algorithm warm and grows the audience.
2-4 hours + shooting day if you're involved. Our model works best with marketing teams of a busy few people, where time is on the cards. Our model is of the category “We do, you check”. It takes a month to do the following things. For revision of manuscripts 15-30 min. 30 min monthly meeting. Shooting date 4-6h if you are involved. Video review 15-30 min. Video publishing and comments are also gladly handled away from your desktop.
Why are we the right partner?
We are a short video agency with the best commercial results in Finland. Featuring several #1 accounts of their own genre.