LinkedIn Video Marketing for Businesses
LinkedIn is a social media platform where users are actively present in their professional roles. Therefore, it is an ideal environment for B2B companies that want to grow their expert brand, build trust among their target audience and strengthen their employer image. Short videos, or quick to watch, concise content are a great fit for LinkedIn. When content is of high quality and genuinely useful, videos not only stop the viewer, but also spark conversations and business opportunities.
From a steam media perspective, LinkedIn is a critical component of a multi-channel short video strategy. We do not recommend betting on one channel, but to combine TikTok, Instagram, Facebook, YouTube as well as LinkedIn. This ensures that each video gets the best visibility possible and speaks to different audiences in the right context.
Why do short videos work on LinkedIn?
Short Videos LinkedIn has emerged as a powerful format because they combine information and emotional impact in a form that is quickly assimilated. Professionals don't spend time on LinkedIn to entertain themselves; they look for value, ideas and networks that move them and their business forward. This is precisely where the short video responds particularly well: it summarizes what the user has come to the platform for in the first place.
Well constructed LinkedIn video:
- Gives the viewer a concrete insight or solution
- Strengthens brand expertise and reliability
- Inspire sharing, commenting and networking
- Works organically and is also suitable for advertising campaigns
LinkedIn's own data supports this. Videos of less than 30 seconds get up to 23% more engagement than longer content. In addition, users are 20 times more likely to share videos than other content. This makes video the most effective way to build visibility without any extra effort.
B2B, employer image and expert branding - all in one video
On LinkedIn, you can message multiple target groups at the same time. One and the same video can arouse interest in potential customers, job seekers and partners. For example, it can showcase your team's expertise, your solutions to customer challenges, and your company's culture in an attractive way.
For example: Steam media customer Mika D. Rubanovitsch “Ruba” has made excellent use of short videos to build his expert brand. The collaboration started with TikTok, but quickly expanded to LinkedIn, where the videos have brought a huge amount of visibility to his coaching and increased the impact of his personal brand in the B2B sector.
From an employer mindset perspective, LinkedIn is a unique platform. It's a place where job seekers look for genuine stories, not polished ads. A video where your experts talk about their workdays or your company shares a learning experience from a project can be the decisive reason why the expert is applying to work for you. In addition, employee networks multiply visibility.
Steam Media Makes LinkedIn Video Production Hassle-Free
Want to be visible on LinkedIn but don't know where to start? Steam Media offers a turnkey service where everything from LinkedIn to short videos is handled our team with the help of:
- We help you brainstorm and write messages that speak to your LinkedIn audience
- We shoot and edit videos with professionalism and optimized for LinkedIn format
- We publish content at the right time, with the right tone and relevant keywords
All this is being done as part of a multi-channel strategy. The same video works just as well on LinkedIn as it does on TikTok or Facebook.
Book a free appointmentSo let's come up with a short video strategy that suits your business!
Short Video Packages
Frequently Asked Questions
LinkedIn's audience is used to consuming expert content. Carefully produced, concise videos gain prominence when they inform and convince. The platform also has an ever-growing number of video viewers, with users sharing videos significantly more than other content.
Often 30 to 60 seconds is enough to convey a clear message. On LinkedIn, videos of less than 30 seconds get up to 23% more engagement, and the busy B2B audience appreciates efficiency and conciseness.
At LinkedIn, the goal is to build trust and professional credibility. Content should provide value and support an expert brand. An entertaining or casual style works well, as long as it supports expertise.
Oh, absolutely. Short videos supporting recruitment can tell about company culture, work tasks and everyday life. They stand out from the mass of text updates and effectively build an employer image.
A properly made and well-timed video can reach thousands or even tens of thousands of people organically.
Yes. Many watch videos without sound, so subtitles ensure that the message gets through. In addition, subtitles help the busy viewer to perceive the points quickly.
For B2B companies, we recommend at least 2 quality short videos per week. Regularity creates expected value for the audience, but content should always add value.
Tell us what you learned, how you solved a customer problem, or what will change the future of your industry. Use your own voice and share useful, tangible content. Authenticity works better than polished sales pitch.
Yes. On LinkedIn, influencers can be experts or industry opinion leaders with a relevant following. It is worth making joint videos with them, for example, in the form of interviews.
The video gives a face to your organization and highlights what it's like to work on the roads. When employees share content on their own networks, the message spreads widely. This reinforces the image of a reliable and attractive workplace.
We look at impressions, watch time, viewer demographics (e.g. industry, title) and engagement (likes, shares, comments). With data, we optimize our content strategy.
Yes, and it doesn't need to be edited. In our content, we focus on stories and engaging behind-the-scenes content, not on hype trends, making the content interesting to a wider audience.
After the first month, you already get an overview of how well the content resonates with the audience. Often, developments are more clearly visible in 2-3 months, when the audience begins to wait for new releases and the algorithm begins to favor active account owners.
Why are we the right partner?
We are a short video agency with the best commercial results in Finland. Featuring several #1 accounts of their own genre.