Facebook video marketing for businesses
Facebook video marketing is an effective way to reach a wide audience, especially users over the age of 30. Short videos published on Facebook (Reels) reach more than 72% of Finns every week. Short videos can engage with storytelling — they influence purchasing decisions and increase brand awareness. The successful strategy uses other social media channels besides Facebook, as the same content spreads multiple times through Shortvideo pages and on other platforms.
Multichannel Short Video Strategy
Short Videos it is worth publishing on many channels for maximum visibility. Each social media platform has its own strengths and audiences, so combining channels produces the best results.
- TikTok Short Videos: Reach a younger audience and gain a fair amount of visibility.
- Instagram Short Videos: Visual storytelling for millions of Finns.
- YouTube Shorts Videos: Short YouTube videos expand visibility on youtube as well as Google searches.
- LinkedIn Short Videos: Professional video content for B2B audiences and business decision-makers. Linkedin has also openly said it is moving the platform heavily towards video-based content.
These channels support each other, for example, sharing the same short video on TikTok, Instagram and Facebook will generate significantly more views and engagement on a one-time basis. Multichannel increases the credibility and visibility of your brand by reaching different audiences where they spend their time.
Facebook's strengths in short video marketing
Extensive adult user base
Facebook specifically reaches users over the age of 30. In Finland, more than 72% of the population uses Facebook weekly, and the platform has a large number of people aged 35+. Women account for well over half of users, which is good to know when planning targeting.
Influence purchasing decisions
Research suggests consumers are more likely to be willing to buy from a brand they follow on social media such as Facebook. Users trust Facebook and make purchasing decisions as a result of social advertising. Growing confidence in social media is also boosting sales.
The power of communities
Facebook groups and conversations create a genuine sense of community around your brand. Active content encourages commenting and sharing, which increases the organic spread of your videos. A registered user base is happy to share interesting content, and the same video can rack up hundreds of thousands of views with just organic reach.
Cost-effectiveness in advertising
Short videos are one of the most effective forms of advertising on Facebook. Videos are favored by the platform's algorithm, and they provide a great way to attract attention, engage audiences and drive action. Short video advertising is not just about impressions, but well-designed videos generate tangible leads and sales, often quite cost-effectively.
Success Story: Putaan Pulla
The potential of short videos was highlighted most clearly in Putaan Pulla Oy's campaign. The story video of the Haukiputian bakery company reached An incredible 1.1 million views on Facebook organically in one month. Putaan Pulla's stories from different generations gathered attention: the same video was posted on TikTok (300,000 views) and Instagram (600,000 views) before Facebook.
Turnkey video production for short videos
Steam Media offers you a turnkey service for Facebook video production as part of multi-channel marketing. We know that shooting videos yourself can be challenging in busy everyday life, which is why we take care of everything from brainstorming to publishing.
Our Team works closely with you and designs videos that work seamlessly across Facebook and other platforms. You will gain access to the creativity and expertise of our team and best of all, the performer does not have to be an outside celebrity, but the videos can shine through your company's own expert. If you do not want to perform, we can also provide you with a ready-made list of performers, or we can search for a performer of your own.
Book a free appointmentSo let's come up with a short video strategy that suits your business!
Short Video Packages
Frequently Asked Questions
Facebook Reels videos are a very effective way to reach especially social media users over the age of 30. They have much the same as TikTok for short videos, and the algorithm specifically favors short videos that are engaging. The Facebook Reels format has a length of 3 to 180 seconds, so you can tell a story in less than a minute.
Yes to use, especially if they are over 30 years old. Facebook is very popular among Gen X people (35-54 years old), but the platform also reaches other target groups such as younger and older adults.
The recommended size for Reels videos is a vertical 9:16 aspect ratio and a resolution of 1080 x 1920 pixels. This format fills the entire screen on mobile devices and offers the best user experience.
Yes. All industries benefit from facebook short videos. The key is to find a content format and approach that speaks to your target audience. In our experience, B2B operators and industrial companies have also achieved tangible results through short videos.
It is advisable to take advantage of both. Organic visibility on Facebook is generated by the regular publication of high-quality Reels videos. Paid advertising, on the other hand, works well in increasing sales, especially when you get a link directly to the video. Remember that you have to watch an ad for longer than a second for it to be genuinely useful and that's what we're doing.
The maximum length of a Facebook Reels video is 90 seconds, but most often the best results are created with even shorter videos. A video length of 15-30 seconds is often sufficient. The key is to keep the content sharp and addictive so that the viewer can look through the video.
Facebook offers good analytics tools: you can see impressions, watch time, number of shares, profile visits and follower changes. As our customer, you will also receive a monthly report in plain language, in which we highlight the most functional content and recommend further actions.
Often 2-4 quality Reels releases per week is a good rhythm. This way you keep the algorithm active and stay in the minds of followers. Too few publications often lead to oblivion.
Why are we the right partner?
We are a short video agency with the best commercial results in Finland. Featuring several #1 accounts of their own genre.