YouTube marketing for businesses: more visibility and more customers
We plan and produce YouTube marketing that delivers results. Shorts, longer productions and influencer collaborations, all from one team.
YouTube is the world's largest video platform and an effective marketing channel for businesses. It combines short and long videos, helping you reach customers at every stage of the buying journey. YouTube marketing works best as part of a multichannel social media strategy, not as an island of its own.
100+ brands served | 89% continue after the pilot
YouTube Shorts marketing for businesses
YouTube Shorts are vertical video clips of up to 3 minutes that work on the same principle as TikTok videos or Instagram Reels.
Advertising with YouTube Shorts is ideal for product demos, quick tips and building brand awareness. Shorts reach a wide audience on YouTube's own Shorts tab and add organic visibility to your YouTube marketing.
Short and punchy
YouTube Shorts need a gripping opening and a clear message. Videos like these work well for product demos, quick tips and showcasing your company culture. Short YouTube videos are an effective way to gain visibility without a big production budget.
Versatile YouTube content
A single shoot day produces several YouTube videos. Clips from a long product demo video can be cut into YouTube Shorts that work both on YouTube and on other channels.
YouTube as part of multichannel marketing
YouTube marketing becomes many times more effective when the same material works on several channels. That's why it pays to cut short clips from a long YouTube video for TikTok and Instagram Reels. This way, the budget you invest in YouTube produces content for every channel.
YouTube influencer marketing for businesses: can it be done better?
Brands often pay YouTube influencers for collaborations because they already have a ready-made audience. There's nothing wrong with influencer campaigns, but here's a thought: what if your company built its own YouTube audience and fan base?
In a traditional YouTube influencer campaign, a single video can cost €5,000–10,000. For that money, you can have your own YouTube series running for several months. As a result, you build an audience on your own YouTube channel, and gaining new viewers gets cheaper as the channel grows.
YouTube influencers behind the scenes, not on camera
In our YouTube marketing, influencers write and film the videos but don't appear in them. That way we draw on the experience they have built over thousands of videos without paying for a famous face. What matters most is a good topic plus a clickable thumbnail and title: they decide whether a YouTube video succeeds.
Influencer-style YouTube content, not ads
We make YouTube videos with attention value and viral potential in mind. No dull corporate interviews, but challenge-driven YouTube content that people actually want to watch. The key to effective YouTube marketing is keeping products in a supporting role: content comes first.
Versatile YouTube formats
There's no limit to YouTube video formats. We could make a YouTube series in which people race to see who can get furthest from Helsinki in 24 hours using your products, for example, or an interview series with a chilli-eating twist. Coming up with hit topics for YouTube marketing is no problem, and we're happy to tell you more when we meet.
YouTube marketing pricing for businesses
More polished, longer YouTube videos of 10–15 minutes cost €1,500–2,500 per episode, depending on the plan. It pays to think long term with YouTube marketing: the best results come when videos are released at a steady pace over several months. A package of 8 short-form videos a month (YouTube Shorts plus other channels) costs €3,700 excl. VAT.
Long-form YouTube videos: stories and expertise
A long YouTube video gives your company the chance to tell its story in depth. A YouTube video can run for 5–15 minutes or even longer, so you can dig into topics a short video can't cover. Long YouTube videos let you teach, present your products in detail and share your experts' perspectives, for example as training videos, a webinar series or a company vlog.
In-depth YouTube content
Long YouTube videos build your company's reputation for expertise. When you teach viewers something new or show your products in action, you keep your audience engaged for longer. In YouTube marketing, in-depth content is the strongest way to stand out from competitors.
Storytelling on YouTube
You can plan a video series for your YouTube channel in which the content builds step by step. A workplace vlog or a YouTube series based on customer stories, for example, shows the human side of your company and keeps viewers coming back to your channel.
YouTube is effectively the world's second-largest search engine, so clear titles and descriptions help viewers find your videos. When the video's topic, the product name and the solution are said out loud, both YouTube's and Google's algorithms can find your video and show it to an interested audience. YouTube marketing and search visibility go hand in hand.
An active YouTube channel pays off
YouTube favours active channels that publish regularly. When you post long videos to your YouTube channel at a steady pace, your channel climbs in search results and recommendations. This grows your organic visibility and makes YouTube marketing more cost-effective over time.
YouTube marketing as part of a multichannel strategy
YouTube marketing delivers the best results as part of a multichannel content strategy. A longer YouTube video filmed on a single shoot day is edited into short videos for YouTube Shorts and every other social channel. This means the budget you put into YouTube produces content not just for YouTube but also for TikTok, Instagram and Facebook.
YouTube marketing is a key part of a multichannel short-form video strategy. Rather than putting everything into one channel, we recommend combining YouTube with TikTok, Instagram, Facebook and LinkedIn. That way every YouTube video gets the best possible reach and speaks to each audience in the right context.
Short-form video packages
Frequently asked questions about YouTube marketing
A YouTube Short is a vertical video of up to 3 minutes that appears on the YouTube home page and in a separate Shorts tab. YouTube Shorts marketing works on the same principle as TikTok or Instagram Reels: short, gripping, easy-to-watch content reaches a wide audience fast.
Getting started with YouTube marketing begins with a clear strategy: who the content is for, which topics you'll cover and how often you'll publish. Your first YouTube videos could introduce your experts, share product tips or tell your company's story. What matters most is publishing regularly and, above all, making it interesting. The Höyrymedia team can help you build your YouTube strategy and produce your first videos.
In YouTube marketing, we track views, watch time, viewer demographics (location and age) and engagement (likes, shares and comments). We use this YouTube Analytics data to keep optimising the content strategy.
For YouTube Shorts marketing, 2–4 high-quality posts a week is a good rhythm. It keeps the YouTube algorithm active and keeps your brand front of mind with your followers. Post too rarely on YouTube and people tend to forget you.
In YouTube marketing, short and long videos complement each other. YouTube Shorts grab attention and lead viewers on to your longer videos. YouTube videos of 5–10 minutes suit product demos and educational content, while series of over 10 minutes let you explore bigger topics in depth. The key is for the length of a YouTube video to match what viewers expect: long enough to cover everything that matters, but in a way that keeps them engaged.
Yes. Some viewers watch with the sound off, and subtitles help busy viewers pick up the key points quickly. Google can also read the subtitles of YouTube videos (when they are added on YouTube), so they help you appear in Google search results too.
The recommended format for Shorts is a vertical 9:16 aspect ratio at a resolution of 1080 x 1920 pixels. This format fills the whole screen on mobile devices and offers the best viewing experience.
YouTube advertising runs through Google Ads and offers a wide range of ad formats: in-stream video ads that play before or during other videos, short bumper ads and banner ads. The strength of YouTube advertising is precise targeting by keyword, interests, age and location. That way, your YouTube marketing investment reaches exactly the right audience. YouTube ads can also support your channel's organic growth and help you reach new subscribers faster.
Why we're the right partner
We're the short-form video agency getting the best commercial results in Finland, with several accounts that are #1 in their category.