YouTube video marketing for business

YouTube Shorts is a vertical video of up to 3 minutes in length. Shorts videos appear on the YouTube homepage and on a separate Shorts tab. They work like TikTok or Instagram Reels videos.

The launch of the company's YouTube channel begins with a clear plan and branding. Plan your first videos: for example, you can introduce a company expert, highlight product usage tips or tell a business story in short snippets. The main thing is to publish content regularly and, above all, in an interesting way. It is also worth thinking about who the content is aimed at and what value it offers to the viewer. Steam Media's video experts can assist in devising a content strategy and producing the first videos to give the channel a good start.

We look at impressions, watch time (how many people watch the end of the video), viewer demographics (e.g. location, age) and engagement (likes, shares, comments). With data, we optimize our content strategy.

Often 2-4 quality Shorts releases per week is a good rhythm. This way you keep the algorithm active and stay in the minds of followers. Too few publications often lead to oblivion.

Both short and long videos complement each other. Short videos attract attention and direct the viewer to longer videos. For example, you can make 5-10 minute introductory videos or instructional videos in which you cover the topic in depth. In series of more than 10-20 minutes, you can delve into larger ensembles. From the long video format side, you produce content for things like education and awareness raising, while Shorts brings more organic traffic. The main thing is that the length of the content corresponds to the wishes of the viewer: make the video long enough to tell everything relevant, but to the viewer in a meaningful way.

Yes. Some viewers watch the videos silently, as well as subtitles to help busy viewers understand the points quickly. Google is also able to read subtitles for YouTube videos (added on YouTube), so you can easily access Google search results.

The recommended size for shorts videos is a vertical 9:16 aspect ratio and a resolution of 1080 x 1920 pixels. This format fills the entire screen on mobile devices and offers the best user experience.

Well! YouTube has extensive advertising opportunities through Google's advertising platform. For example, you can create in-stream video ads that appear before or during other videos (such as skippable ads), or shorter bumper ads. In addition, static banners or overlay ads may appear alongside the video. The strength of YouTube advertising is precise targeting: you can select a target audience based on keywords, interests, age and location, for example. This way your company's video content will be visible to the very people it is most likely to be interested in. Advertising also allows you to support the organic growth of your channel and reach new followers faster.