YouTube video marketing for business
YouTube is the most popular video platform in the world and provides the company with a visual and versatile channel for communication. The channel combines both short and long videos, which allows you to reach customers in different ways. YouTube deserves to be seen as a social channel, not just a video bank.
The story of your brand can live entertainingly and informatively. On this page, we present three ways to leverage YouTube for business marketing: Shorts videos, influencer collaboration, and long videos. In addition, we will tell you how YouTube complements TikTok, Instagram, Facebook and LinkedIn.
YouTube Shorts in Short Videos
Short videos (YouTube Shorts) are vertical video clips of up to 3 minutes in length. They work on the same principle as TikTok or Instagram Reels videos. Shorts content is perfect for quick storytelling: for example, you can showcase product features, show behind-the-scenes everyday life, or draw attention to a current campaign. Short videos appear on YouTube on their own tab and reach a wide audience specifically for the sake of entertaining.
Short and tight
YouTube Shorts videos are no more than a minute long and require an addictive beginning. Such videos are suitable for product demonstrations, quick tips or visual painting of the company's culture.
Variety of content
You can get a lot out of short videos in a single shooting session. For example, clips from a long product presentation video can be shared as short video clips on different channels.
Multichannel
The same material can work in many places. For example, you can cut short excerpts from a YouTube video to TikTok or Instagram Reels. This saves time and ensures that your message appears across multiple channels.
Traditional influencer collaboration on YouTube - Can it be done better?
Often brands buy collaboration from an influencer because they already have a ready-made audience and it feels easier compared to building their own channel. There's nothing wrong with influencer campaigns per se and we do them when needed, but I'll throw in the idea: what if your brand had its own audience and fan base. In a traditional influencer campaign, the cost of a single video can be between €5,000 and €10,000 and that money can be used to get your own YouTube series for several months. The end result is that you accumulate an audience on your own platform and getting an audience becomes cheaper as the channel grows.
For us, the influencers do not perform, but act in the background, scripting and filming.
This will make the most of their thousands of repetitions, without paying for a face. We use the same concept in our short videos. The important thing is to have a good subject for the video and as clickable thumbnail + title as possible.
The end result is influencer content rather than ads
When influencers do, one does the content with attention and viral potential in mind. Not boring few minute corporate interviews, but through challenges the kind of content people want to watch. The key is that you don't have to make ads, but the products are in a side role.
Versatile formats
For example, we can make a video series about who can get further from Helsinki using our products in 24 hours or an interview-type ensemble where the other party has to eat chili if they can't answer. Coming up with hit topics is not a problem and we will be happy to tell you more about them in our meeting.
Price of YouTube videos for business
More productive and longer 10-15 minute influencer YouTube videos cost between €1500 and €2500 per episode, depending on the specific plan. Of course, you should not just take them, but rather think about the longer term so that the videos come out at a steady pace for another year. 8 short videos are published at 3700€ plus VAT.
Long videos: stories and expertise
A longer format video gives your company the opportunity to tell your story in depth. For example, the length of a YouTube video can be between 5 and 15 minutes or more, allowing you to delve into topics that are not covered in the short video. Long videos have room to guide, introduce products in depth, or highlight the perspectives of your experts. For example, you can produce an educational video, a webinar series, present the daily life of a company in a vlog format, or collect consumer questions and answer them with a video.
In-depth content
Long videos build your brand's expert image. When you teach the viewer something new or show how your product works in practice, you engage the audience for a longer period of time.
storytelling
You can design a video series where the content progresses step by step. For example, a job blog or a series based on customer stories can bring out the more human side of your business.
Discoverability in search engines - YouTube is practically a search engine, so clear titles and descriptions help viewers find your videos. A good question, the name of the product and the solution said out loud will help both YouTube and Google's algorithms find your video and show it to an interested audience.
Active channel rewards
YouTube prefers active channels that post regularly. When you produce long videos on a regular basis, your channel rises in search results and recommended, increasing organic visibility.
YouTube and other social media channels
You get the most out of YouTube when it's part of a multi-channel content strategy. For example, a longer YouTube video shot during one shooting day can be edited into YouTube Shorts and all other channels. This is how the same message spreads through both YouTube and e.g. TikTok, Instagram and Facebook through.
From a steam media perspective, YouTube is a critical part of a multi-channel short video strategy. We do not recommend betting on one channel, but rather linking YouTube to the other. TikTok, Instagram, Facebook as well as LinkedIn. This ensures that each video gets the best visibility possible and speaks to different audiences in the right context.
Short Video Packages
Frequently Asked Questions
YouTube Shorts is a vertical video of up to 3 minutes in length. Shorts videos appear on the YouTube homepage and on a separate Shorts tab. They work like TikTok or Instagram Reels videos.
The launch of the company's YouTube channel begins with a clear plan and branding. Plan your first videos: for example, you can introduce a company expert, highlight product usage tips or tell a business story in short snippets. The main thing is to publish content regularly and, above all, in an interesting way. It is also worth thinking about who the content is aimed at and what value it offers to the viewer. Steam Media's video experts can assist in devising a content strategy and producing the first videos to give the channel a good start.
We look at impressions, watch time (how many people watch the end of the video), viewer demographics (e.g. location, age) and engagement (likes, shares, comments). With data, we optimize our content strategy.
Often 2-4 quality Shorts releases per week is a good rhythm. This way you keep the algorithm active and stay in the minds of followers. Too few publications often lead to oblivion.
Both short and long videos complement each other. Short videos attract attention and direct the viewer to longer videos. For example, you can make 5-10 minute introductory videos or instructional videos in which you cover the topic in depth. In series of more than 10-20 minutes, you can delve into larger ensembles. From the long video format side, you produce content for things like education and awareness raising, while Shorts brings more organic traffic. The main thing is that the length of the content corresponds to the wishes of the viewer: make the video long enough to tell everything relevant, but to the viewer in a meaningful way.
Yes. Some viewers watch the videos silently, as well as subtitles to help busy viewers understand the points quickly. Google is also able to read subtitles for YouTube videos (added on YouTube), so you can easily access Google search results.
The recommended size for shorts videos is a vertical 9:16 aspect ratio and a resolution of 1080 x 1920 pixels. This format fills the entire screen on mobile devices and offers the best user experience.
Well! YouTube has extensive advertising opportunities through Google's advertising platform. For example, you can create in-stream video ads that appear before or during other videos (such as skippable ads), or shorter bumper ads. In addition, static banners or overlay ads may appear alongside the video. The strength of YouTube advertising is precise targeting: you can select a target audience based on keywords, interests, age and location, for example. This way your company's video content will be visible to the very people it is most likely to be interested in. Advertising also allows you to support the organic growth of your channel and reach new followers faster.
Why are we the right partner?
We are a short video agency with the best commercial results in Finland. Featuring several #1 accounts of their own genre.