Background

Power is one of Finland's best-known retail brands, and its social media was already in good shape. Olga Suominen is responsible for Power's social media and influencer marketing as part of a broad marketing role.

"We've been working to grow our social media steadily over the long term. We've succeeded, but we identified a need to scale up the UGC side even more." (Olga Suominen, Power)

The challenge

‍The challenge wasn't a lack of courage or direction, but resources and scaling up production. Power needed more UGC content without overloading its own team, and the partner had to be able to produce content that fitted the Power brand exactly. The answer was a competitive pitch with a pre-assignment.

"We felt confident that you could create content true to our brand." (Olga Suominen, Power)

Working together

‍The partnership is built on ease and reliability. Trust has grown to the point where Power doesn't need to supervise the work and can simply rely on the production.

"We've built the partnership to the point where we can trust you completely. We don't have to be at the shoots all the time keeping an eye on what comes out of them. I can trust that when you film, the result will be top quality." (Olga Suominen, Power)

The time commitment stays minimal:

"The partnership takes about two hours of my time a month, not much. My job is to give the brief, then choose which of your scripts to produce, and then I get to enjoy the finished videos." (Olga Suominen, Power)

Results & lessons

‍The results show in both feedback and brand metrics.

"We've had really good feedback on these videos, both internally and externally, and we've also seen in our brand metrics that social media engagement and brand visibility have grown significantly during this partnership." (Olga Suominen, Power)

The key lesson comes down to trust and a clear division of responsibilities:

"It pays to trust the professionals. You get the best result when you give a clear enough brief on what you want, and then give your partner room to bring their own vision too." (Olga Suominen, Power)

Recommendation

‍"I can recommend Höyrymedia to anyone who wants to grow on social media and stand out with their content, but whose own resources might not stretch to handling it all. And to anyone looking for a partner who's fun and easy to work with." (Olga Suominen, Power)

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