Our entrepreneur Mäksä visited Tietotulva-pod to discuss the hot potatoes of marketing.

In the episode we go over in more detail

• Framework, where to start short videos as a brand
• Single elements that can elevate your video to hundreds of thousands of views and make your account the most followed in your industry
• Nordic Business Forum 2025 — lessons for marketing managers
• Steam media growth story: how we have managed to grow €100,000 → €1,000,000 in revenue in two years

The period rose rapidly for several months Data flood as the most listened to period, and positive feedback has come from both marketing managers and marketers. The episode has an excellent balance of affair, entertainment and marketing doctrines.

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3 roof themes lay the foundation for a content strategy
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my Data floodIn the podcast, I dive deeper into how today's marketing actually works. Through practice and without unnecessary jargon soup. One of the key themes is based on how you define roof themes for your brand. I strongly believe that it is useful to have three roof themes in the content, such as virals, behind the scenes videos and sales videos. They need to be balanced with an emphasis on anything other than purely sales videos. But isn't the point of marketing to sell? Yes, but how often do you turn on the TV to watch commercials. Yep, that's what I did too.

These tips to increase your video to hundreds of thousands of views will not be learned from a school bench. It requires thousands of repetitions to the bottom, which our team has done. 80% of the thought work is good to put into the first seconds of the video. I will also tell you why authenticity always washes away the “advertising flair” produced. I show real cases — videos of our customers who have taken the flight even without any paid advertising clubs. Many customers are surprised that the distribution budget for short videos is negligible compared to the previous ones, but still more content is viewed. Or at least let's look beyond the first second.

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Learn about Nordic Business Forum

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At the Nordic Business Forum there were really different performers of different types of charisma. I will open their performances and tell you how you can use different personalities as a company. Some is no longer just a place for over-energetic young people, but you should boldly lean on your own persona, even if it's a little calmer. For a book tip on the subject, I give Robert Greene's The Art of Seduction. The book is written about charm and introduces several different types of charisma. The different types of charisma can be, for example, energetic, authentic, reliable or purposeful. Not everyone really needs to be energetic. Authenticity bites.

At NBF, creativity guru Rick Rubin also talked about modeling creativity and why it's important in the marketing industry. People handle abstract things differently, which leads to the fact that creative output is easier to modify than to make something completely new from scratch. It is easier for the customer and the team to give feedback to each other when there is a “model” on hand. In our case, the model can mean a video made by the Yankees basketball team and how it can be applied to a content package of interest to the Finnish marketti brand.

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Steam Growth Story

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In addition, I will open Vámmedia's own growth story — how we have grown our turnover from 100,000 euros to almost a million in three years and at the same time built a team that makes more than 200 short videos a month. The journey has been exponentially fast, but naturally not always easy. I will tell you honestly what went wrong, where we succeeded and what lessons the journey has taught me. While someone else jumped in to make short videos because they were a trend business, we at Steam were already making them when the gang called TikTok a dance app for kids. Now short videos are much more than TikTok and good for that. We also have a lot of customers for whom Facebook reels are the most popular of all.

Steam Media started with the idea of combining business understanding with social understanding. To be the link between social workers and business leaders. To do things in a new way. Utilizes influencers in the production behind the scenes where the magic is happening but not performing. We have succeeded in this and it has been realized that the short video service developed by us is very beneficial for FCMG brands. We have found a “product market fit” using startup terms, meaning that large consumer brands and their target audience will continue to be put more and more into serving and understanding their target audience.

More of all of these In a flood of information. It's more than a marketing podcast. It's an honest peek into how to create a brand that feels like a person -- not an ad.